The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

EP Jewels Founder Evangelina Petrakis shares how her jewelry brand has gone viral through stealth marketing and pure passion.

IKEA is going old school, bringing back trends from a decade ago as it revamps its loyalty programme, IKEA Family. While the ...

The crypto world is buzzing with a wave of meme coins that are turning heads and wallets alike. The surge in these digital ...

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

Druski reveals how staying true to himself while hustling smart has led to massive success, marking him as digital ...

Competition from China’s DeepSeek has accelerated the rollout of artificial intelligence assistants that show their “thinking” when answering queries.

Super Bowl commercial this year has an estimated cost above $7 million — a "great value buy," says Liquid Death CEO Mike ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...