Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, ...

A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...

I last covered Starbucks this past November in an article titled: Starbucks: Grab Your Cups, A Turnaround Could ... digits from the previous year, it's clear Niccol's turnaround has a way to ...

According to CNN, Starbucks baristas will soon return to hand-writing customers’ names in Sharpie on their cups, a practice ...

One barista drew stars on paper cups. Starbucks will require workers to ... “They’re able to communicate to the customers in a clear way that is also empathetic and builds trust,” McVay ...

Starbucks CEO Brian Niccol said in late October that the chain would re-implement the in-store condiment bars and start using mugs for people ... "It is clear we need to fundamentally change ...

One barista drew stars on paper cups. Starbucks will require workers to add handwritten ... “They’re able to communicate to the customers in a clear way that is also empathetic and builds trust,” ...

One barista drew stars on paper cups. Starbucks will require workers to ... “They’re able to communicate to the customers in a clear way that is also empathetic and builds trust,” McVay ...

Niccol added that the chain is aiming to “clear the noise” for “better innovation” on its menu. This mission seems to have started in early November, when Starbucks axed its controversial ...