Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

Meghan Markle has unveiled the rebranding of her lifestyle company, "As Ever", which supersedes her former company, American ...

The face with the inimitable spectacles is still everywhere: in graffiti, children’s fancy-dress costumes, at protest marches ...