FILE, Jeremy Bloom participates in the "Adventure Capitalists" panel during the CNBC Television Critics Association Summer ...

“X Games is an iconic brand,” Bloom told me ... that might not be a given with a CEO from a purely business background. “This isn’t just another leadership position for me—it ...

Three decades ago, at a Planet Hollywood in New York City, ESPN announced the creation of the “Extreme Games,” with the first event held in the summer of 1995 in Rhode Island. Winter X Games made its ...