Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising ...

India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...

Meta recently expanded its “teen accounts” for Instagram users aged under 16 to Hong Kong, Taiwan and the broader ...

More than 32 brands jumped on board with India’s Got Latent (IGL) show when it started going viral. Gen Z shared it on their ...

With Seema’s YouTube earnings becoming the family's primary source of income, she has advised her husband, Sachin Meena, to ...

Personal care brand Dove celebrated the launch of its newest moisturising body wash, "Deep moisture body wash", with the ...

The Rise of AI in Video Marketing According to Wyzowl, video content has become the backbone of digital marketing, with 91% ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your ...

Known for his addictive daily one-minute videos, Nuseir Yassin exploded into the sphere of popular media with his ...

Launching a TV channel typically starts with content, not an ad tech platform – but FAST channel Creator TV is an unusual case.