With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising ...

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

AI is continuing to shape search, and in turn, how marketers are working with it.

Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

Meta recently expanded its “teen accounts” for Instagram users aged under 16 to Hong Kong, Taiwan and the broader ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

The Ranveer Allahbadia controversy serves as a wake-up call for influencers. Being popular isn’t enough—responsibility ...