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Bespoke orders jumped 10% year over year ... could raise Rolls-Royce prices by $50,000 or even $100,000 for cars customized and optioned in the $1 million price range. Even for Rolls-Royce's ...
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Rolls-Royce Motor Cars is going all-in on custom vehicles as the luxury carmaker sees growing interest in its bespoke offerings, according to CEO Chris Brownridge.
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.
The company delivered 5,712 cars to customers in 2024 - the third highest annual sales figure on record behind 6,032 in 2023 and 6,021 in 2022.