The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.

Under Hill, the brand has amped up the promise to grow women’s.

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, ...

In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...