The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the ...

Under Hill, the brand has amped up the promise to grow women’s.