The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

Nike is launching a new women's activewear line, NikeSKIMS, in collaboration with Kim Kardashian's shapewear brand.

Kim Kardashian caught Kris Jenner red-handed after her mom supported an athletic apparel brand on the same day she announced ...

Super Bowl commercials battle for attention, aiming to be the funniest, the weirdest or the most heartwarming. Some succeed, leaving us entertained and talking about them for weeks, while others miss ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

Social media sparks tension as Kim unveils NikeSKIMS, prompting Kris Jenner to post Alo, igniting playful feud online.

Under Hill, the brand has amped up the promise to grow women’s.

Kim Kardashian made a big announcement on Tuesday. Her brand SKIMS is now working with shoe and sports apparel giant Nike for ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a statement they’re working on an “extensive line” of apparel, ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...