We’re often told that AI will allow us to do more meaningful work, but research shows the opposite may be true ...
Sairah Ashman has worked at brand consultancy Wolff Olins for 30 years. Here, she shares her top leadership lessons learnt ...
In a rapidly evolving world, forward-thinking businesses are increasingly considering the role of digital assets in their business model to better support secure, efficient, and compliant financial ...
A younger generation of business buyers used to seamless transactions and highly personalised B2C experiences are driving the transformation of B2B ecommerce. Strong search capabilities, live ...
Peak season marketing campaigns often focus on the lead-up to Christmas, but the January sales period presents an equally valuable opportunity to drive growth and customer retention. In January 2024, ...
Anyone who has ever undertaken a merger or acquisition (M&A) will tell you that the process can be painstaking, lengthy and complex. But what if you could accelerate the process? At the same time, ...
Every business leader dreams of growth. But choosing the correct route for growth is a critical decision that leaders shouldn’t make in isolation. For some, creating a new product or service may be a ...
CFOs are under greater pressure than ever to provide more strategic direction and help drive efficiency across the business. With existing technology and tools struggling to keep pace with these ...
This year, data strategy has been front and centre, thanks to the explosion of AI and the growing awareness of the challenges that come with it. In a recent panel discussion, three data experts shared ...
AI and customer experience (CX) are high on business leader’s agendas - and rightly so. According to 8x8’s recent Future of Work: 2030 Vision report, CX will be the key differentiator for brands by ...
Artificial intelligence can be a useful tool to amplify creativity, blending human ingenuity with machine precision. Rosanne Kincaid-Smith of Northern Data Group discusses how leaders should see AI as ...
As the busy holiday season continues, brands are refining their marketing strategies to maximise customer engagement and sales. It’s important for marketers to carefully consider consumer mindsets and ...