At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Artificial intelligence (AI)-powered features can be found in most TVs these days, usually in the form of processors that upscale lower-resolution content. Also: Every Samsung TV announced at CES 2025: Best features coming to OLED,

Samsung and LG unveil new AI-powered smart TVs at CES 2025 - The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep