Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

There is a disconnect between Starbucks’ public commitments and the practices of the CEO. Starbucks CEO faces major backlash ...

I’ve been going to Starbucks Corp. (NASDAQ: SBUX) since the 1980s. I’ve been to locations in Europe, Japan, and nine states.

Starbucks' first 3D-printed coffee shop is opening in Brownsville, Texas, next week. The 1,400-square-foot building shell has ...

The new look for baristas won’t solve all the coffee chain’s problems, but It might help the whole company improve its ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is implementing a new dress code for workers starting in May that the coffee giant says will "create a sense of ...

Starbucks teases the release of its 2025 summer menu. Last spring, Starbucks released the Summer-Berry Refresher, which ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

The change appears to align with the company's "Back to Starbucks" strategy under CEO Brian Brian Niccol, who assumed the ...