Forget the small change for UFC and NFL: taxpayers hand billions of dollars to high-profile and elite sports and get no benefits whatsoever.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

"My logo on the back of the shoe reminds me of being my true self on the court, being authentic and original. The white dove represents freedom, peace. The reiki symbol that is called 'Cho Ku Rei' ...

“New Balance has been a terrific partner from day one,” Cedric Cornelis, Tennis Australia chief commercial officer, tells me. “They have leaned into what makes the Australian Open ...

This sports recap covers the WTA finals in Austria and Singapore, NFL Super Bowl representation by Queen Tahj, Davis Cup ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

An Australian Open champion has added his voice to the chorus of former players desperate to see the Davis Cup return to its previous format.

The Tennis Australia team works with the partners to ... Building on this, the AO now uses technology to localise and target sponsor logos based on regions and support this with local brand ...

A pair of blue rubber oven mitts with the AO logo will set you back $30, while a two pack of wooden serving spoons cleverly designed like tennis rackets come with the same price tag. Australian ...

Haier was recently front and centre at the Australian Open, as the Official TV and Home Appliance partner of Tennis Australia.

The mining magnate will not be able to support candidates under the United Australia Party banner but still plans to bankroll “independent” Senate campaigns.