Jun 28, 2022 · Results are further discussed to construct the validity of meme advertising. These findings suggest that meme advertising do have an effect on brand equity, SmartPls approach …

Jul 11, 2021 · Memes can accomplish much in service to a qualitative research project and its study aims. Memes tap into people’s everyday expressions and mimic their speech while also …

Dec 5, 2018 · Equity is a big buzz word right now, and well it should be! The above cartoon has proven to be a powerful educational tool, offering a visual that helps explain why equality only …

May 16, 2024 · This paper outlines a multidisciplinary framework (Digital Rhetorical Ecosystem or DRE3) for scaling up qualitative analyses of image memes. First, we make a case for applying …

Jun 4, 2024 · This study provides a new perspective for meme researchers to explore memes and suggests marketers implement novel meme-based strategies in their marketing communications.

May 16, 2024 · We present this theoretical framework to guide the development of research questions, processes, and computational architecture to study the widespread and powerful …

Jun 9, 2024 · Digital ethnography in meme research seeks to make one-to-one contact with the people who make and share memes. This method results in small data with rich contextual …

Sep 12, 2021 · Defined as multimodal cultural artifacts, combining visual and textual material to convey humoristic messages, internet memes proliferate across the web, spawning new …

Aug 16, 2024 · We profiled meme research through a bibliometric analysis. Relevance theory, Rhetoric theory, Theories of humor, Evolutionary theory, and the theory of conceptual blending …

Dec 28, 2021 · Revising the diversity, equity and liberation meme, it is important to disrupt the status quo and transform power relations. How is diversity, equity and inclusion transformed …