Geoffrey the Giraffe has been the beloved mascot of Toys R Us for decades. The logo has changed many times, yet Geoffrey remains a constant symbol of fun and adventure for children. Geoffrey the Giraffe has been the face of Toys R Us for years.

Oct 17, 2017 · In 1965, Toys”R”Us would receive its first brand mascot in Geoffrey the Giraffe. The earliest version of Geoffrey was known as “Dr. G. Raffe” and was created to represent Children’s Bargain Town, Lazarus’ first store that sold baby furniture and toy merchandise.

Old Toys R Us Logo › Design Evolution: Geoffrey the Giraffe of Toys“R”Us. Download. 110 views. 820.07 KB. 2000x1659. Feb 15, 2019. JPG. License: not commercial use ...

Toys "R" Us (stylized as Toys "Я" Us and formerly Children's Supermart) is an international retail chain of toys, apparel, and baby products owned by Tru Kids, Inc. (doing business as Tru Kids Brands) and several others.

“The Legend of Geoffrey” explains how the eponymous giraffe got his star-covered coat, his love of birthdays, his unique magical powers, and how he came to live at Toys “R” Us. To strengthen the brand’s ties to birthdays, we also developed a proprietary birthday song for Toys “R” Us.

Geoffrey the Giraffe, formerly Doctor G. Raffe, is a fictional anthropomorphic giraffe who has been used to advertise the American toy retail chain Toys R Us since 1965. He was originally called Doctor G. Raffe from 1948-1965, then his name was changed to Geoffrey in 1965.

Children’s Bargain Town evolved to Toys“R”Us in 1965 and the new brand was about to get its first mascot. The artist who designed Dr. G. Raffe made the Toys “R”Us version much more lifelike—and a store associate renamed him “Geoffrey.”

Jul 16, 2023 · The headlights were painted to be cartoon eyes, the curved brass bumper serving as a mouth. The Toys “R” Us logo was painted onto the grille and black glass windows on each side were added to give the illusion that the Geoffreymobile was a true double-decker.

May 7, 2024 · Another key image emerged – a mascot named Geoffrey the Giraffe, who uttered an iconic phrase about toys. An equally significant innovation was the mirrored Rs in all words. The emblem was monochrome and looked like separate fragments collected in one space.

The "Holiday Entertainment" text opens like a door to reveal Geoffrey the Giraffe (who is the company's mascot) wearing a blue shirt on the other side, causing the "R" in the logo to spin rapidly as Geoffrey watches.