To request permission to use the campus or university seal, go to marks.ucla.edu. You can distinguish the UCLA Seal from others by looking at the wording on the seal: It says "Seal of the University of California." Only the Regents use the official seal, on legal documents and diplomas.

UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. Campus Logo

You should be aware of three UCLA policies that are especially relevant to the proper use of the UCLA brand: 110, 411 and 863. Policy 110 — Names, Seals and Trademarks. You’re working on a project with researchers from other schools. “Let’s feature all our logos on the project website,” a colleague suggests. Can you send the UCLA logo?

UCLA Brand Guidelines provide detailed instructions about how to use the logos, colors and typography. The guidelines also provide useful templates and tips to help you apply the brand in a variety of formats.

Here's the definition from Policy 110: "UCLA Marks collectively refer to UCLA Campus Names; UCLA Primary Logos; UCLA Seal; UCLA trademarks; any words, symbols, designs, colors, landmarks, three-dimensional objects (e.g., packaging), sounds, and other assets used by UCLA to identify and distinguish its goods and services from those of others ...

Jan 23, 2024 · UCLA Primary Logos are the graphic elements depicted in the UCLA Brand Guidelines that include the UCLA Campus Logo and UCLA Script Logo.

The Administrative Vice Chancellor’s Office is reinforcing UCLA Policy 110, which was initially adopted in 1988 to protect the university names, seals and marks. Under that policy, some uses of the logo are restricted, are prohibited or require special permission.

The University has strict regulations on the use of the UCLA name, logos and trademarks s (collectively referred to as “UCLA Marks”). UCLA Policy 110 sets forth the permitted, restricted and prohibited uses of UCLA Marks.

UCLA's Chancellor has the authority to grant permission to use the University's Unofficial Seal, so long as the use complies with the requirements of California Education Code Section 92000.

Explore the fundamental elements of the UCLA brand; color, logos and marks, typography, copy and editorial, best practices and accessibility.