Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges

Mar 17, 2025 · Welcome to the Meridian end-to-end demo. This simplified demo showcases the fundamental functionalities and basic usage of the library, including working examples of the …

Nov 26, 2024 · Meridian is a highly customizable modeling framework that is based on Bayesian causal inference. It is capable of handling large scale geo-level data, which is encouraged if …

Jan 22, 2025 · Google MMM Data Platform gives you access to a variety of data, including data for Google Query Volume (GQV) and YouTube reach and frequency. Although Meridian does …

Jan 31, 2025 · Can I measure synergies between channels in Meridian, such as how much of brand search revenue is actually driven by generic search?

Meridian es un MMM de código abierto compilado por Google que proporciona soluciones innovadoras para los desafíos de medición clave

Mit dem Colab für den Einstieg können Sie den Meridian-Code programmatisch mit Beispieldaten ausführen. Das Meridian-Modell verwendet einen ganzheitlichen MCMC-Ansatz für die …

Feb 12, 2025 · Assess the baseline for negativity The outcome (either revenue or the KPI, see Glossary) cannot be negative. Therefore, a negative baseline indicates statistical error in the …

Para migrar de LightweightMMM a Meridian, tienes que instalar Meridian y, luego, importar tus datos siguiendo el mismo proceso que cualquier usuario nuevo de Meridian.

We work with a global set of partners trained and certified in Meridian best practices to help you deploy Meridian's innovative measurement capabilities and drive better outcomes.