Introduction to White Space Analysis. White Space Analysis is a strategic tool that helps businesses identify opportunities for growth by exploring areas where there is potential but currently no activity.

Blog Admin: Ravinder Bharti CEO & Founder - Public Media Solution About: Ravinder Bharti is the Founder and CEO of Public Media Solution, a leading marketing, PR, and branding company based in India.

Advertising has been one of the most popular and effective ways of building brands for several decades. Being one of the key marketing pillars, it allows brands to reach out to their audiences directly and ask them to purchase their products or services.

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Discover what mobile marketing is, how it works, and its benefits for businesses. Learn about SMS, apps, advertising, and strategies to engage mobile-first audiences effectively.

Ambient advertising is a creative form of marketing that uses unconventional spaces and placements to deliver a brand message. It surprises and engages the audience in everyday environments.

Discover the power of Out-of-Home (OOH) advertising! Reach your audience with creative billboards, transit ads, DOOH, and more in 2024.

Discover how advertising agencies boost business success with market research, creative ads, media planning, and personalized marketing strategies.

1. Meaning and Definition of Marketing Promotion: Marketing promotion refers to activities and strategies undertaken to communicate, persuade, and encourage the audience to take a specific action, such as purchasing a product or service.

Understanding the buyer's journey is crucial in any marketing strategy, and the concepts of ToFu (Top of the Funnel), MoFu (Middle of the Funnel), and BoFu (Bottom of the Funnel) provide a structured approach to effectively guiding leads through the sales funnel.