Jan 25, 2025 · In the promo, Tim Cook appears as an employee at Lumon Industries. His character undergoes the “severance” procedure, splitting his work identity (Outie) and personal identity (Innie). The twist is that his Innie persona is much more cheerful and upbeat compared to his serious, grim-faced Outie.

Jan 24, 2025 · Yep, Tim Cook has officially been onboarded onto Severance. The Apple CEO filmed a video getting into character as an outtie (who becomes an innie) to promote the second season of the hit...

Jan 24, 2025 · “Tim C.,” Mr. Milchick says. “Core of the Apple. Please have a seat.” Cook obediently sits in front of a monitor, which displays “Severance Season 2” on the screen. (Watch the video ...

Jan 25, 2025 · Apple CEO Tim Cook begins his first day at Lumon Industries in yet another brilliant marketing piece for Severance Season 2. In the latest promotional video for Severance Season 2 shared by series director Ben Stiller via his X account, Cook enters the Lumon elevator and descends down to the severed floor.

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance.". The teaser, which was shared by director Ben Stiller, sees Cook heading down to ...

Jan 24, 2025 · Tim Cook has officially revealed his innie, Tim C., in the latest of many Severance promos for Apple TV+.

Jan 24, 2025 · "Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

Jan 24, 2025 · In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure ...

Jan 25, 2025 · Apple TV+ has released a new promo for Season 2 of Severance, featuring Apple CEO Tim Cook as Lumon Industries’ newest employee.In the clip, Cook steps into the severed floor’s elevator and ...

Jan 24, 2025 · Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook’s “severed” self grinned mischievously, walking the long white hallways to meet Mr. Seth...