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What is content marketing? An ultimate guide (plus examples)
In this article, you'll learn what is content marketing, the roles involved in it and the type of content that fits in every stage of the marketing funnel.
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Content marketing, in simple terms, is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, builds credibility, and promotes brand awareness. At Yardstick Marketing Management, whether it is through PR, blogs, podcasts, or even social media, our team applies an astute approach for each stage of the content marketing strategy. For a brand consultation on how to best r
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